It can really be a competitive market out there when it comes to craft beer thanks to America’s fast evolving taste for craft beer. It seems that microbreweries open up in every neighborhood. This, of course is a great thing if you are looking for selection, quality, and totally local beer. However, if you are trying to make money on this type of industry, you are going to have your work cut out for you. You really have to hustle to ensure that your local crafted beer can survive the high level of competition on both local and regional levels. One way you can survive the competition and actually increase your likelihood of profit is to develop a solid brand as quickly as possible. One of the ways you do this is to focus on the right bottling options.
Let your bottle reflect your beer’s quality
The reality about craft beer brewing is that the quality of the beer itself is not enough. Great tasting beers produced with carbonation technologies are hard to come by. That is how advanced the market has become. It used to be that if you are looking for this exotic tasting beer you have to really go out of your way and spend extra money. Well, thanks to microbreweries, that is no longer the case. In fact, that is the assumption. That’s a given. So what will make your brand stand out? Interestingly enough, the things that stand out are the things that didn’t matter before like the size of the bottle, the quality of the bottle, the label, the cap, those kind of things. All these small elements have to work to the advantage of your overall brand equity.
Distinctive bottle designs need precision manufacturing
One shortcut that you can take is to offer your craft beer in a very distinct bottle. This is usually done in a very clever bottle shape or some sort of gimmick. You have to remember that if you use gimmicks for marketing, that may actually blow up on your face. At the end of the day the hallmark of a solid beer is a loyal fan base developed around the taste and consistency of the beer quality. With that said you need initial critical mass to develop enough of a community so that they can spread the word about your beer brand. To make this happen, you need distinctive bottle designs that need precision manufacturing. Because if you are going to play around with seemingly experimental bottle designs and the bottling quality is not there, this might end up blowing up on your face. Instead of developing a reputation for a high precision, high quality beer, you develop a reputation for flying by the seat of your pants. Not exactly a recipe for success.
Put your label on a bottle you can be proud of
One of the easiest ways to develop a solid brand in craft breweries as mentioned earlier is a clever label. Clever lables can involve very interesting images or very interesting names. Well, regardless of which particular avenue you take, you still have to put that label on a bottle you can be proud of This is where precision bottle manufacturing is very important. You have to pick craft bottle making equipment that produces high quality bottles on a sustained basis with very minimal defects.
Precise bottle quality reflects brand quality
The interesting thing about beer making is that when people are drinking your product they are actually experiencing your products at two levels. First, they are testing your product. Second, they are holding the beer bottle and it is natural for them to draw an association with both. So the higher the quality of the bottle the subconscious effect is that they will ascribe a higher quality level of your beer.